Once you have made the decision to take the leap into the world of search engine optimization the work has just begun. One of the most difficult challenges in SEO investment is actually deciding on an SEO company that fits your business’ marketing needs.
There are hundreds of companies that specialize in SEO services and more are popping up every day. You might think the task of deciding on the right one is just not worth it, but don’t give up that easily. Here are a few steps you can take to help you choose the right SEO company for your business.
Clearly define your goals from the beginning
This is the first step involved in deciding on pretty much any type of service; SEO is no exception. Before partnering with a team of SEO specialists you first need to determine your specific goals and the reasons you are making the investment in the first place.
The task of choosing will become so much simpler once you’ve clearly defined your goals. It will allow you to eliminate certain agencies right from the getgo that don’t meet your specifications. You’ll be able to schedule a consultations with a few different companies that you think could help make your goals become a reality.
Always schedule a consultation before investing
No matter if you think the agency is a good fit for you just by looking at their website you should still always schedule a consultation. This will give you a feel for their expertise, knowledge, and overall passion for optimization. Consulting over the phone or in person can allow you to determine whether your goals and the company’s skills align.
Choose a company that uses data tracking
Don’t trust a company that says data tracking is not necessary for proper SEO. This is completely false; tracking data is what it is all about and it can be difficult to optimize a website without it. The agency should be able to track all of your company data including website traffic, phone calls, contact inquiry forms, and social media shares.
Get reviews, testimonials and case studies about the company in question
Reading about an SEO agency’s success is best done by checking out reviews from clients just like you. Search the company name online and see what people have to say about them. Were they easy to work with? Did they get the job done? And how long did it take to see results?
Try not to only rely on reviews provided on the SEO company’s website. Only the top reviews are posted here so you can’t always trust what you read. Check out other sites like Yelp and Glassdoor to get the unbiased overall opinion and rating of the services provided.
Define your budget and ask about the cost of each service
Some SEO companies are more budget-friendly than others. This is something you should check into early on before you waste time consulting and getting your hopes up. Ask about specific prices based on the services you would require.