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What is the History of Sephora ?
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Sephora is a popular chain of stores specialized in selling cosmetic and beauty care products. The first store was launched in France in the year 1969. Later, it expanded to about 750 stores spread over 21 countries before it was acquired in the year 1997 by LVMH, a well-established conglomerate based in Paris. The online shopping store of Sephora was launched in the year 1999.
The name Sephora came from the Greek word “Sephos” which means beauty. The logo of this store is set against a black background and depicts a flame which is elongated vertically.
Customers enjoyed choosing from more than 250 brands of cosmetic products which catered to skin care, hair care, accessories, make up, fragrance products and a host of other beauty and body care items.
The first Sephora store was opened in the year 1997 at New York. Marketing branches of this store were situated in New York City. San Francisco was the North American headquarters of this brand.
Sephora was highly appreciated by its buyers due to its policy of life-time return of products in case of customer dissatisfaction. In addition, the sampling program offered by the store for the customer to try out a variety of new cosmetic products became quite popular.
The rewards program started by the cosmetic store was named “The Sephora Beauty Insider” which offers great discounts, gift coupons and reward points. The members enjoy free sample gifts for their birthday. Every dollar spent by the customer earns the individual a reward point and a special gift was given to customers who bought products worth more than 100 dollars in total from the store.
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